Product Designer

As part of the engagement team, I led a pivotal project at Babbel, redesigning core features on web and mobile: the homepage and learning plan. My responsibilities included redesigning the features based on research, facilitating workshops and meetings with stakeholders, conducting usability tests, addressing system cases, managing dependencies with other teams and areas, enabling implementation, crafting an event collection plan, leading design QA of app builds, and monitoring impact. My proposals positively impacted 25% (380k) of active Babbel users, resulting in a 13% revenue boost and increased preference over the previous version.

Product Designer

Worked with Loadsmart's pricing teams, maintaining and enhancing vital internal tools. Notably, I redesigned the Loads Integration Dashboard, providing relevant data for account managers and sales reps and aligning the system with their business needs. This involved user research, redesign of the dashboard with inclusion of new features, usability testing, design handover, Google Tag Manager setup for event collection, and performance monitoring in Mixpanel. The outcome was a significant boost in user trust, with an 83% retention rate for automatic decisions compared to 21% before the changes, and widespread adoption of new features.

Product Designer

GetNinjas is a company that connects people to local service providers. I was responsible for designing a new mobile app focused on clients, which allowed them to better search for professionals and categories, understand the matching mechanism, manage open and closed requests, check professionals’ profiles and reviews, and get in touch with them in a frictionless way.

Product Designer

Responsible for leading the design of Orientu, a new product built from scratch, and for creating the first version of a design system. Was also responsible for establishing research processes and for leading the first major foundational user study for the new product. Also managed and facilitated the hiring of external freelancers.

Data Scientist

Worked as a data scientist embedded in product teams. Created a model to predict the level of trust of credit cards registered by users and collaborated with the UX Team to implement event collection flows for experience monitoring.

Service and Interaction Designer

Crafted the strategy for improving products and services of big companies, considering user needs, client goals, and technical specifications. Conducted user research and benchmark studies. Designed blueprints, journeys, key-features, and opportunity maps. Executed projects in financial services, telecommunications, energy, and retail in Brazil.

Product Design Mentor

Mentored international design students as they went through DesignLab courses. Besides conducting weekly 1:1 sessions, I was also responsible for giving feedback on their design and research-related assignments.

Teacher (Creative Technology) and Teaching Assistant (UX)

UX STRATEGY (Jul 2020 - Sep 2020 & Mai - Jun 2021): assisted students with their projects, helping them choosing the right design research and description methods for the problems they were supposed to solve.

Design (MSc)

Along with design fundamentals, theory and methods, I researched the design of interfaces synthesized by autonomous systems.

Computer Science (BSc)

Focus on data science, machine-learning, and human-computer interaction. Wrote an undergraduate thesis on the intersections of computing, art and design.